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Articles by Linda Formichelli, Freelance Writing Success Coach
1. Stop Optimizing What You Hate
Hate pitching? Don’t pitch. Hate blogging? Don’t blog. Hate networking? Don’t network. “Stop Optimizing What You Hate” is all about discovering what form of marketing is best for YOUR freelance writing business, instead of scattering your energies on all the different types of marketing espoused by the marketing gurus du jour.
2. Just One More
If you feel that you can’t possibly pitch your writing and get clients until you have just one more clip…just one more class…just one more testimonial…just one more credential…this article is for you!
3. Do You Have Lots of Problem Clients? This May Be Why
If you find that the majority of your clients are problem children, it’s time to take a hard look in the mirror. Maybe you’re the problem child.
4. Rich People Have Feelings, Too (And Why It Matters to Us Writers)
Can’t “relate” to people who aren’t just like you? That may be why your freelance writing earnings are too low.
5. The Best Daily Schedule for Freelance Writers
Being in control of your time isn’t as fun as you thought, right? Here are five ways to schedule your work days, from the most regimented…to “Linda’s Patented ADHD-Style Schedule.”
6. The Downside of Beliefs
Holding strict beliefs about how the writing business works can lead to an overconfidence in the rules that sucks all the fun out of your writing life. Here’s how to develop a different kind of confidence when you know that you really know nothing.
7. Let Future You Handle Your Writing Problems
Worrying about what might happen should you get an assignment — What if I get sued? What if I can’t do the job? What if I need a business license? — is what I call “pre-freaking out.” Its noble purpose is to save future you from having to freak out later, but it also saves you from fun gigs and from fat paychecks. Here’s what to do instead, so you can finally start enjoying the freelance life.
8. How Writers Waste Time by Saving Time
Word counts are getting shorter, and deadlines are too, which means you may be tempted to cut corners on your work to make ends meet. Here, I talk about how skimping on your writing does a disservice to your readers, doesn’t actually save time, and results in fewer freelance writing jobs. If you’re tempted to cut corners, here’s what to do instead.
9. Why Freelance Writing Should be a Total Cash Grab
The makers of the popular party game Codenames just signed a license with another publisher to come out with Codenames Disney Family Edition and Codenames Marvel Edition. Some game fans called this a “Cash grab.” Here, we talk about why creators NEED to grab the cash, and why it’s your DUTY to sell out.
BONUS ARTICLE: Are You Marketing the Hard Way?
We all want things to be easy. Who wants to struggle when they can have fun instead? Who wants to do scary things when instead they can model themselves after stock images of freelancers, tapping at their keyboards while sipping from a steaming cup of coffee? The bad news is, when it comes to marketing, easy and fun come with a price. Let me ask you this: The easy marketing and the fun marketing…is it getting you all the freelance writing jobs you want? Or is it wasting your time and energy, and leaving you wondering at the end of a “busy” day why you don’t have enough paying work? Here’s why you should take the hard route instead.
10. How a Rude Comment Turned into a $500 Article Assignment
When you’re irritated, stop complaining. Instead, transform your problem into a way to help readers…and a way to land more freelance writing jobs. I’ll show you how I did it, and how you can, too.
11. How to Narrow Down Your Niche
You’ve probably heard that writers who specialize can command higher fees. But what niche should you choose? Whether you’re just starting out, or have been writing for a while and want to increase your earnings, here are some ways to choose the most profitable specialty for you…from niching by topic to letting your niche choose you.
12. You’re Writing Too Much
You may be losing out on freelance writing jobs by sharing too much information with your prospects. Here, I share how over-sharing can hurt your career, why we do it, and how to know if you’re guilty of writing pitches with TMI.