How I can help you
You’re doing well as a freelance writer…but would like to earn more so you can pay for your kids’ college education, save for retirement, buy a house, or just have more fun. Or you’re tired of working with pain-in-the-butt clients, and are looking to upgrade your client list. Or maybe you’re a long-time writer who wants to to beat burnout, command premium fees, or diversify into other areas.
Now you can get one-on-one help from a veteran freelance writer — one who’s earned a good income for two decades writing for clients ranging from Bay State Gas to Redbook. I love helping other writers succeed, and I’m here to help you reach your freelance writing goals. Through my Freelance Writing Success Coaching program, I’ll help you with:
For Mid-Career Writers
You’ve learned the ropes and are ready to move up. Discover the secrets of boosting your freelance income AND the quality of your clientele — so you can earn enough (with less hassle) to pay for vacations, a new home, your kids’ college education…whatever you like! Topics we can cover include:
- Raising your prices.
- Landing better-quality clients.
- Leveraging your current client base to grow your sales.
- Diversifying into other types of writing.
- Cracking the magazine or business of your dreams.
- Dropping low-paying markets.
- Moving from shotgun marketing to Volume Marketing.
- Moving from pay per hour to pay per value.
For Advanced Writers
Feeling bored and stuck after years of freelance writing? I’ll show you how to earn more while working less, and how to turn the skills you developed as a writer into other lucrative side gigs. Topics we can cover include all of the above, plus:
- Commanding premium prices.
- Outsourcing tasks so you can focus on what you’re best at…and earn more while doing less.
- Avoiding burnout and evening out your cashflow by diversifying into coaching, authoring, teaching, etc.
- Overcoming burnout.
The biggest value of the Freelance Writing Success Coaching program is this: I’ll help you shorten your learning curve, so you don’t waste time and money trying to figure it all out solo. Skip the guesswork…together we’ll home in on the right next steps for you. I offer coaching customized to your unique needs; before your session, I’ll send you a Freelance Writing Success Coaching intake form to fill out that tells me exactly where you need the most help. I want you to get the most out of your session!
I’ll give you actionable advice and information on our call. Do the work, and you should see some good results — whether it’s breaking into that tough market you’ve had your eye on, raising your rates, or creating more peace in your writing life.
What does a phone session look like?
You will have filled out your Freelance Writing Success form (here’s a sample!), which asks about your freelance writing goals, your recent “wins,” what obstacles are keeping you from reaching the levels you desire, your values, your top freelance writing questions, and more. While every session is different because it’s focused on you and your goals, in general we’ll get those burning questions answered, figure out ways around or through the obstacles that are holding you back, create a plan to follow, and set up some accountability for you.
Listen in on a session!
Here’s where you can listen in on an actual coaching session! I answered my client Katy’s questions from her form and discussed new options for her fee structure*, how to attract clients without a traditional website, upping her mind game from “pay per hour” to “pay per value,” how to free up time and mental space for passion projects, and more.
LISTEN TO THE SESSION NOW! (On SoundCloud.com)
As part of your Freelance Writing Success Coaching, after each phone session I’ll send you a brief written recap of what we talked about. Here’s the recap I sent Katy.
*After this call, Katy asked her biggest client for a raise…and got it!
Are we a good fit?
We are if you’re:
- Ready to work your butt off.
- A great writer.
- Willing to try new things.
- A mid-career or advanced freelance writer.
I am probably not the coach for you if:
- You’re paralyzed by fear.
- Your writing skills are lacking. (I’m not a grammar coach!)
- You’re broke and desperate to make money FAST. (It takes time and hard work!)
- You’re not willing to put in the time and effort to market yourself.
- You’re happy to churn out lots of writing, cheap, in order to pay the bills.
Here’s what you’ll get
Ready to earn more, love your clients, do what you love for a living, and and truly enjoy your freelance life? Here’s what I have for you:
The Freelance Writing Success Coaching Package with Linda Formichelli
- A 45-minute call that answers your questions and helps you come up with a plan to boost your freelance writing income.
- 1 hour of email exchanges and query/website/marketing material reading & critique. When you start putting your plan into action, you’ll have the support you need.
- A brief written recap of what we discussed. I’ll probably be throwing a lot of info at you, and while you should definitely take notes, this will help you retain what you learned and get the most from the session.
- Admission into an exclusive group of my clients that meets once per month on Slack. The meeting agenda includes discussing a different writing-related topic, sharing wins and leads, and brainstorming on one member’s question or problem.
- A free copy of How to Get Great Freelance Clients by Carol Tice, Chris Marlow, and me. This e-book is filled with three veteran writers’ expert tips for attracting and negotiating with better clients, plus details on the many lucrative types of writing you can leverage to earn more. We originally taught this as the Freelance Writers Den bootcamp How to Get Great Clients, and included in this book are the questions participants asked during the live webinars, along with our answers to these common queries.
What others are saying
I felt discouraged after the queries I sent to magazines received no response. I’ve been a follower of Linda’s for years, and recently became a client. I’m still astonished that the first query we worked on together was accepted the same day I sent it out! Linda really helped me focus my pitch, narrowing it down to the most interesting idea. I’m very grateful and heartily recommend Linda’s service.
–Erica Goss (Poet Laureate of Los Gatos, California, from 2013-2016)
Before my coaching session with Linda, I felt lost and overwhelmed by the thought of pitching a national magazine. When we spoke, I had an idea I was unsure about, but Linda helped me turn it into a fantastic query by walking me through important steps on the phone and then providing invaluable feedback via email critiques. She made me excited and motivated, and as a freelancer with twenty years of experience, I know she knows what magazine editors are looking for. Normally, I would have hesitated (in fear) after I finished writing the pitch before sending, but with Linda on my side, I felt totally confident clicking send immediately. Within a couple hours, that pitch was accepted by Pizza Today; my very first magazine assignment! I still use Linda’s advice when pitching all types of online and print magazines because it works. Getting coached by Linda is by far one of the best things that has happened to me in my freelancing career.
I’m so glad I contacted Linda to see if we would be a good fit for freelance coaching: Linda went above and beyond my expectations, and provided just the right balance of experienced mentoring, personalized service and savvy business advice to point me towards a more focused path in my freelance career. The resources Linda provided as part of my coaching package have been extremely valuable, and I feel much more confident and knowledgeable about the next steps I need to take to grow my business. I was able to immediately apply some of the strategies we discussed to revamp my fee structure and successfully approach some of my clients about moving from price-per-hour quotes to project-based quotes. Linda also helped me cut through the clutter of unnecessary marketing strategies to build my clientele, and coached me through developing a more focused and strategic pitching approach.
“When I decided I wanted to get serious about freelancing, I was overwhelmed by all of the information out there and had no idea where to start. After a phone mentoring session with Linda, I had a clear plan of what I needed to do and action items to get me started. Her advice paid off — within a week, I’d gotten positive feedback from an editor at a national magazine on a story idea Linda helped me polish. In a little over a month, that same editor gave me the green light on the article, which is going to pay $1.25 per word and be the main editorial for an upcoming issue. Had I not gotten the direction I needed from Linda, I’m sure I’d still be stuck wondering what to do.”
“Thanks a million for your time & insights on the mentoring call. You were able to get right to the core of the things I’ve been struggling with most — and even helped me pinpoint what I was struggling with (which in some cases, I was relieved to discover, wasn’t what I thought it was.) I did mind maps right after our call to really imprint all the great insights from today. The week after my mentoring call, a current client approached me for an estimate on a new project. Thanks to your advice on how to value my time and expertise in a new way, I was able to shift the estimating conversation from a ‘quantity’ discussion around dollars per hour, to a deliverables-based estimate that takes into account my expertise; doesn’t penalize me for working efficiently; and effectively allows me to earn more for my work and time.”
–Jen Larson Roesler
“Just wanted to check in and tell you how much I appreciate what I learned from our phone mentoring sessions! The practical tips you shared have helped tip me over the edge and into paying writing gigs. I might not be a household name, but my writing is now my main source of income.”
“I’ve been freelancing for three years, but as a mom of a toddler I wanted to figure out how to earn more money in less time. Linda helped me improve my letter of introduction and brainstorm ways of balancing freelancing with parenting. I sent my LOI to 10 trade publications that week, received four positive responses within days, and have already completed assignments for two of them. I also arranged shared childcare with another work-from-home mom, and got the name of Linda’s transcriptionist, so now I have more time to get my work done. Linda was supportive and encouraging and provided the constructive criticism and gentle pressure I needed to take my freelancing career to the next level.”
“The phone mentoring session was amazing! Linda answered all of my questions, and she gave me a lot of great advice on how to work more efficiently. She really helped me to get unstuck. Just a few days later, I landed an assignment with Spry magazine. I was thrilled. I would recommend the phone mentoring session to any newbie freelance writer.”
“Linda helped me so much during the course of three conversations. I started out confused and overwhelmed by all the information out there on how to start a freelance writing career. Linda taught me to identify my strengths and make a list of query ideas. Then she gave me lots of advice on letters of introduction and writing queries. I got my first paid assignment before we finished our three sessions! Linda motivated me to get going and climb out of my self imposed quicksand of too much studying and not enough action. I know the next time I get bogged down I can talk to Linda and get a jumpstart, and that is an awesome motivator in itself. Thanks, Linda!”
–Mary Meredith Drew
“Being a new writer means being 75 different kinds of freaked out. Linda takes her clients’ fear of writing professionally and turns it on its head. She helps her clients to approach their careers with logic and insight. She communicates clearly, and comes across as committed and engaged in her clients’ success. I highly recommend hiring her!”
“Linda’s mentoring helped me 1. Find the confidence I was missing 2. Devise a clear marketing strategy and 3. Define exactly what I wanted out of a freelance writing career so that I could achieve it. Whether you want support, constructive advice, or a kick in the pants, Linda’s mentoring is a valuable investment for yourself and your business.”
“You’re good! I talked to you on what—Tuesday? And have a positive response (copied and pasted below) by Thursday! Holy cow, that’s the fastest any advice I’ve ever received has worked.”
“Linda flat-out rocks! She re-ignited my passion, fueled new ideas and provided clarity on how to bump up the success quotient for my copy coaching and freelance writing business. In one hour with Linda I got more ideas than I can possibly implement over the next three to six months.”
–Jan O’Daniel, www.janodaniel.com
“Being mentored by Linda Formichelli has changed my life. In the past, I’d start a project, but as soon as I hit an obstacle, I’d give up. The result is that for eight years, I’d end up writing for local markets again and feeling like a failure. Since having Linda on my team—and that’s what it feels like, I have a coach to helps me stay in the game or get back in the game if I get discouraged — I’ve actually sent queries, not just written them and let them languish, to major national magazines. Today, I know today it is just a matter of time before an editor accepts one of these story proposals and now, instead of feeling discouraged when I hit a snag, I know where to go for help and suggestions. Today, I feel confident that I will reach my goal of writing for national magazines.”
“Linda’s blog, the Renegade Writer, is daily food for thought. When I decided to work with her for a one hour phone session, she completely surpassed my expectations. She had reviewed my answers to her questions and had many suggestions for how to proceed. She offered a completely different set of markets and strategy than I had previously been pursuing. I feel empowered, unstuck, and energized. I would recommend Linda’s services without hesitation to anyone considering launching a freelance business this year.”
“In one half-hour telephone session, Linda covered a lot of ground — she answered all of my questions, offered specific, detailed advice and gave me some fantastic tips and resources. As a freelancer who has experience but is ready to move to the next level, it was a huge boon to be able to speak with someone so knowledgeable and so willing to share her insights. Exactly what I needed!”
“In just one session with Linda, I came away with renewed vigor and optimism after a period of stalling and self-doubt. Linda has a way of communicating that is open and fresh; her listening skills and ability to empathize and share her own stories are essential traits of a good mentor. I know who to call next time I need a helping hand!”
“In just a half hour session, Linda distilled years of information in a way that was instantly accessible. I started getting paying assignments in just ten days after following through on just one of many suggestions! Although I am a seasoned writer and have had my name in print, getting insider tips from someone in the know is invaluable.”
“I was hoping Linda would offer practical advice, encouragement and insider information during our 30-minute conversation — and wow did she deliver! Linda answered all my questions and then some, as well as helping me focus on my freelance goals and create a plan to move forward. Exactly what I needed!”
A 45-minute coaching call plus all the goodies is $425.
Ready to apply?
Ask a question
If you have any questions about my Freelance Writing Success coaching, please email me at firstname.lastname@example.org.